Part 1: 漩涡 · 大生产
24 七月 2020

当各大手机厂商愈发注重“挖掘”手机摄影的成像能力和美化功能时,“摄影”便沦为了艺术噱头中的卖点。随之而来的,不仅有汹涌的图像之海,还有技术和算法所带来的捆绑、控制、甚至退化。这其中,手机广告便是诱导的催眠术,召唤你我陷入图像大生产的旋涡中。

此部分由图像和实验声音共同构成,在图像的创作过程中,我通过著名的数码设备评测网站(DXOMARK)寻找到手机摄影性能的全球排行榜,并选择了十家主打手机摄影厂商的新款手机海报和视频广告作为创作素材。具体制作过程如下:

1.去除各手机厂商平面海报上的渲染性信息,将其模糊为无信息的纯色基底。

2.导出各手机厂商视频广告中提及手机摄影性能的音频,将其转译为可视的噪音图像。

3.将二者进行合成,制作为一系列消除诱导性广告内容的“新海报”。

4.在声音部分,我将收集到的所有手机广告音频并列排布后同时播放,让各条音轨中的讲述内容相互抵消,如同一曲幽灵般的呼啸。

Part 1 : Whirlpool · Crazy Production

As major mobile phone manufacturers increasingly focus on “exploring” the imaging capabilities and beautification functions of mobile phone photography, “photography” has reduced to a selling point of artistic stunts. What accompanies is not only a turbulent sea of images, but also the binding, control, and even degradation brought by technology and algorithms, among which mobile advertising is a hypnotism of induction, calling us into the whirlpool of image production.This part consists of images and experimental sounds. In the process of image creation, I found the global ranking of mobile phone photography performance through DXOMARK, a famous website for evaluating digital devices, and selected the new mobile phone posters and video advertisements of ten manufacturers specializing in mobile photography as the creation materials. The specific production process is as follows:

1.In the sound section, I conducted parallel configuration for the audio of all the mobile ads I collected and played them at the same time, making the narration of each track cancel each other out to produce a ghostly whistle.

2.Export the audio about mobile phone photography performance in the video advertisements of each mobile phone manufacturer and translate it into visual noise images.

3.Combine the two and create a series of “new posters” with no persuasive advertising content.

4.In the sound section, I conducted parallel configuration for the audio of all the mobile ads I collected and played them at the same time, making the narration of each track cancel each other out to produce a ghostly whistle.


《漩涡·大生产》
实验声音
<Whirlpool · Crazy Production>
Experimental voice

Apple
Google
Google
Huawei
Lenovo
LG
MI
NOKIA
OnePlus
OPPO
Samsung